Protecting the Brannock

A very interesting article in the January 11th Wall Street Journal about the infamous Brannock measuring device:

LIVERPOOL, N.Y.—Many have tried, but no one has ever come up with a more elegantly simple way to measure the human foot than Charles Brannock, inventor of that ubiquitous metal gadget found in shoe stores and known, fittingly, as the Brannock device.

Created in the 1920s, Mr. Brannock's tool is among the most enduring industrial designs ever. The company's original paperwork now resides in the Smithsonian Institution. Cameron Kippen, a foot historian and podiatrist in Australia, calls them an "icon of quality" that changed the way shoes were fitted.

But defending the Brannock legacy from competitors, who produce cheaply overseas, has become an uphill battle. Sal Leonardi bought the Brannock Device Co. Inc. from Mr. Brannock's estate in 1993 after the inventor died at age 89, and he promised to keep the factory in the Syracuse area for at least five years....

See the whole article here


Here is the man: (killer frames)